Strategy first.
GHATA Strategy is a consultancy for the businesses that move the real economy. We sit with leadership teams in commodities, manufacturing and industrial zones, and we work in a senior, systemic way. What follows is what we do, and who we do it for.
Strategy consulting
We help leadership teams decide where to compete, how to create value and what position to hold. Our work spans portfolio strategy, competitive positioning, market entry and growth planning for groups and operating companies in manufacturing, commodities and distribution.
Group marketing strategy
We work with diversified groups, holdings and portfolio companies to set marketing direction across business units. The story above execution, the position the group can credibly hold, and the operating model that lets each company act on it without losing the parent.
Commodities positioning and distribution strategy
Trading houses, producers and distributors need more than price intelligence. We build demand pipeline and account-based targeting programmes that deliver the right pull for your product.
Brand & content
A brand architecture that's fit for purpose and built to last, and a written and visual system the business can run on for years, paired with content that is AI-assisted, and human touched.
Businesses we understand well enough to be useful.
- Commodities
Trading, production, distribution. Markets that read every word.
- Industrial zones
Free zones, parks and operators competing for serious investment.
- Distribution
Networks that move volume and reputation at the same time.
- Group & holding companies
Parents that need a single position across many businesses.
An ongoing senior relationship. Strategy, governance and review across a year of work.
A defined piece of work with a defined outcome: a launch, a repositioning, a crisis, a campaign.
Time with the leadership team. Counsel between the meetings that matter.