Strategy first.
GHATA Strategy is a marketing and communications consultancy for the businesses that move the real economy. We sit with leadership teams in commodities, maritime, shipping, logistics and industrial zones, and we work in a senior, restrained way. What follows is what we do, and who we do it for.
Group marketing strategy
We work with diversified groups, holdings and portfolio companies to set marketing direction across business units. The story above execution, the position the group can credibly hold, and the operating model that lets each company act on it without losing the parent.
Commodities marketing and distribution strategy
Trading houses, producers and distributors need more than price intelligence. We build demand marketing and account-based marketing programmes that delivers the right pull for your product.
Shipping & logistics marketing consultancy
Shipowners, liner operators, ports, terminals and forwarders operate in markets where trust matters as much as rate and reliability. We shape positioning, account-based marketing for high-value targets, and content that drives purchase intent.
Industrial marketing consultancy
Industrial zones, manufacturers and infrastructure operators sell into long cycles that reward precision over volume. We help leadership teams articulate the offer, build demand, and run the sales cycle with data to inform decision-making throughout.
Crisis communications
When a crisis lands, preparation carries you through. We sit with leadership beforehand, through the event, and afterwards. We draft the position, brief the room, hold the line, and write the statement that holds up.
Brand & content
A brand architecture that's fit for purpose and built to last, and a written and visual system the business can run on for years, paired with content that is AI-assisted, and human touched.
Industries we understand well enough to be useful in the room.
- SectorCommodities
Trading, production, distribution. Markets that read every word.
- SectorMaritime & shipping
Owners, operators, brokers, charterers. Long cycles, real audiences.
- SectorLogistics
Freight, forwarding, supply chain. Trust, built slowly.
- SectorIndustrial zones
Free zones, parks and operators competing for serious investment.
- SectorDistribution
Networks that move volume and reputation at the same time.
- SectorGroup & holding companies
Parents that need a single position across many businesses.
An ongoing senior relationship. Strategy, governance and review across a year of work.
A defined piece of work with a defined outcome — a launch, a repositioning, a crisis, a campaign.
Time with the leadership team. Quiet counsel between the meetings that matter.
What clients ask before the first call.
- What does GHATA Strategy do?
- GHATA Strategy is a marketing and communications consultancy for commodities, maritime, shipping, logistics and industrial groups. We set group marketing strategy, run demand generation and account-based marketing, and lead crisis communications for leadership teams.
- Which industries does GHATA Strategy work with?
- We work with commodities traders, producers and distributors, maritime and shipping operators, logistics and freight forwarders, industrial zones and manufacturers, and the group or holding companies that sit above them.
- Where is GHATA Strategy based?
- GHATA Strategy is based in the United Arab Emirates and works with clients globally across the commodities, maritime, logistics and industrial sectors.
- How does GHATA Strategy engage with clients?
- We engage on a retained basis for ongoing senior strategy and governance, on a project basis for a defined outcome such as a launch, repositioning or campaign, and on an advisory basis for quiet counsel with the leadership team.
- Does GHATA Strategy handle crisis communications?
- Yes. We sit with leadership before, during and after the event — drafting the position, briefing the room, holding the line and writing statements that hold up under scrutiny.